Design Your Own Diamonds

Diamonds can be found in a variety of shapes and each one has a rich history behind its creation. These diamond shapes can be transferred into a variety of jewellery pieces, including engagement rings, necklace pendants and earrings to create beautiful jewellery that you can love forever more.

• Round: This is one of the most popular choices for a diamond, it offers a timeless look that anyone can carry off and matches all styles and tastes.
• Princess: This is a square cut diamond that offers brilliant sparkle. Its inverted pyramid shape means that it lets lots of light enter and reflect back.
• Emerald: This shape has been in use since as long ago as 500 years and was particularly popular in 1920s jewellery - making it the perfect choice for those who like vintage styles. The emerald shape was actually created specifically for emerald gemstones, to ensure that they did not chip during the cutting process and later diamond cutters realised it worked well for them too.
• Asscher: The Asscher shape has royal history, as it was commissioned by King Edward VII to be cut for the famous English crown jewels. The shape was also popular in the 1920s, art deco movement but lost popularity soon after that and could only be found in vintage jewellery.
• Pear: This elegant shape is ideal for elongating fingers, making them appear slender. The pear diamond has been around for a long time, since the 1400s in fact and the creation of this diamond was what actually lead to them being used in jewellery.
• Radiant: Radiant diamond shapes are rectangular and offer stunning brilliance. Their longer length ensures hands look slender but their simple design ensures plenty of light return and sparkle.
• Oval: Offering something a little extra than a typical round shape, the oval is elegant and perfect for those looking for a simple diamond. The modern oval we see now was introduced in the 1960s by a leading Russian diamond cutter.
• Cushion: A square shape diamond with rounded edges, cushion shapes are named this because they remind you of the shape of a pillow. They’ve been around since the 19th century and continually prove to be one of the most popular diamond shapes for all jewellery types.
• Heart: Evoking a true symbol of romance and love, a heart shaped diamond is perfect for engagement rings but also in necklace pendants. The shape has been recorded as early as the 1600s and continues to prove popular even now. Essentially a pear shaped diamond with a cleft, it’s a cut that offers amazing brilliance.
• Marquise: This long shape is perfect for making hands appear slender and longer in length, it is an oval shape with pointed, tapered ends. This shape originated in France and is also known as a navette (which translates to ‘little boat’).