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Diamond buying guide

Diamond buying guide

When it comes to buying that all-important piece of diamond jewellery - whether it’s an engagement ring to get down on one knee with or a special gift for a birthday or anniversary - it’s important you understand what affects how a diamond looks and what you need to check for. It ensures you walk away with a stunning diamond that not only suits your budget but that offers the best value for money.

Browns' diamond buying guide should offer everything you need to know, including important things such as a roundup of the different diamond cuts and what to look for when it comes to diamond colour and clarity - as well as the many diamond shapes available and what is the best choice.

Before we begin: Some words to remember

  • Inclusions - These are natural occurring flaws within a diamond.
  • Brilliance - This word means the colourless light that creates sparkle in a diamond and how much you enjoy is determined by the cut of the diamond and how much light is reflected back in the stone.
  • Fire - This is the coloured light that reflects back and what most people associate with the sparkle of a diamond.
The Four Cs
If you haven’t heard of the four Cs, they’re essentially a four-step guide to diamond buying that you can refer back to, to check that the stone you are looking to purchase is definitely a good one. They consist of:

If you haven’t heard of the four Cs, they’re essentially a four-step guide to diamond buying that you can refer back to, to check that the stone you are looking to purchase is definitely a good one. They consist of:If you haven’t heard of the four Cs, they’re essentially a four-step guide to diamond buying that you can refer back to, to check that the stone you are looking to purchase is definitely a good one. They consist of:

Diamond Colour Guide
Colour grading actually means how colourless the diamond is - the less colour the better. Diamonds come in a range of shades, from yellows and browns to crystal clear. You’ll be looking for a stone that is as close to colourless as possible.

Colour grading actually means how colourless the diamond is - the less colour the better. Diamonds come in a range of shades, from yellows and browns to crystal clear. You’ll be looking for a stone that is as close to colourless as possible.Colour grading actually means how colourless the diamond is - the less colour the better. Diamonds come in a range of shades, from yellows and browns to crystal clear. You’ll be looking for a stone that is as close to colourless as possible.

Diamond Clarity Guide
Clarity is the term used to determine if a diamond has inclusions (imperfections) inside or on its surface. These are completely natural and make every diamond unique but many people prefer a stone that is as free of these as possible, to ensure the largest amount of sparkle.

Clarity is the term used to determine if a diamond has inclusions (imperfections) inside or on its surface. These are completely natural and make every diamond unique but many people prefer a stone that is as free of these as possible, to ensure the largest amount of sparkle.Clarity is the term used to determine if a diamond has inclusions (imperfections) inside or on its surface. These are completely natural and make every diamond unique but many people prefer a stone that is as free of these as possible, to ensure the largest amount of sparkle.

Diamond Cut Guide
When it comes to diamond cut, most people get this mixed up with shape of the diamond. They are two very different things.

When it comes to diamond cut, most people get this mixed up with shape of the diamond. They are two very different things.When it comes to diamond cut, most people get this mixed up with shape of the diamond. They are two very different things.

Diamond Carat Guide
Considered to be the most important quality by those buying a diamond, carat isn’t always the first thing to look for. As we’ve already discovered, colour and clarity make a huge difference to a diamond’s appearance, while the cut determines how much it sparkles in the light.

Considered to be the most important quality by those buying a diamond, carat isn’t always the first thing to look for. As we’ve already discovered, colour and clarity make a huge difference to a diamond’s appearance, while the cut determines how much it sparkles in the light.Considered to be the most important quality by those buying a diamond, carat isn’t always the first thing to look for. As we’ve already discovered, colour and clarity make a huge difference to a diamond’s appearance, while the cut determines how much it sparkles in the light.

Diamond Shape Guide
Diamonds can be found in a variety of shapes and each one has a rich history behind its creation. These diamond shapes can be transferred into a variety of jewellery pieces, including engagement rings, necklace pendants and earrings to create beautiful jewellery that you can love forever more.

Diamonds can be found in a variety of shapes and each one has a rich history behind its creation. These diamond shapes can be transferred into a variety of jewellery pieces, including engagement rings, necklace pendants and earrings to create beautiful jewellery that you can love forever more.Diamonds can be found in a variety of shapes and each one has a rich history behind its creation. These diamond shapes can be transferred into a variety of jewellery pieces, including engagement rings, necklace pendants and earrings to create beautiful jewellery that you can love forever more.

Diamond certification
All made-to-order diamond jewellery purchased from the Browns website is certified by the GIA (Gemological Institute of America) or IGR (International Gemological Research Laboratories) which proves that they have been examined and the grading and certification applied to them is correct.

All made-to-order diamond jewellery purchased from the Browns website is certified by the GIA (Gemological Institute of America) or IGR (International Gemological Research Laboratories) which proves that they have been examined and the grading and certification applied to them is correct.All made-to-order diamond jewellery purchased from the Browns website is certified by the GIA (Gemological Institute of America) or IGR (International Gemological Research Laboratories) which proves that they have been examined and the grading and certification applied to them is correct.All made-to-order diamond jewellery purchased from the Browns website is certified by the GIA (Gemological Institute of America) or IGR (International Gemological Research Laboratories) which proves that they have been examined and the grading and certification applied to them is correct.